Abstract
This article examines post purchase dissatisfaction caused by a class action suit and the resultant settlement. The findings indicate that participants in a consumer class action suit have more negative attitudes than nonparticipants and that their attitudes are further affected by their perceptions of the violation and the redress offered. The article concludes with implications for public policymakers and companies affected by class action suits.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have