The Educative Effects of Extreme Television Media

Abstract

This article investigates whether exposure to extreme television media informs citizens about politics. Using lab experiments with both student and non-student samples, I find that extreme media produce higher levels of political knowledge and that they also produce higher levels of negative affect among viewers compared with control groups. I also show that extreme media are at least as informative as traditional news. This research adds to the growing literature on media effects in a polarized media environment, showing that extreme television media can have a beneficial impact on at least one important area of U.S. politics: citizen competence. To account for external validity and popular conceptions on extreme media’s non-informative nature, I use cross-sectional data from the 2008 National Annenberg Election Survey finding that extreme television viewership correlates with greater political knowledge, while controlling for other known predictors.