THE EDITORIAL MANAGEMENT OF OKEZONE.COM IN PRESENTING WORTHY AND LIKABLE NEWS

Abstract

According to the Press Council in 2018, mass media in Indonesia have reached 47,000 media which consists of 43,300 online media. If you look at the development of online media in Indonesia, the name Okezone.com is heard less often and is less popular when compared to other online media. On the Alexa.com website, Okezone.com has low search traffic from search sites, which is only 6.70%, and when readers want to find the latest news on search sites scattered on the Internet, the Okezone.com site is always invisible and is located on the back pages of search sites. However, Okezone.com managed to become the number one online media in Indonesia, according to the Alexa.com site. This study aims to find out how the editorial management carried out by Okezone.com in presenting news that is worthy and liked by readers. This study aims to find out how the editorial management carried out by Okezone.com in presenting news that is worthy and liked by readers. This study uses several communication theories, namely editorial management, Agenda Setting, and Customer Engagement. The research method used is a qualitative method using interview data collection methods, documentation and observation. The results showed that Okezone.com's strategy in presenting appropriate news was by implementing editorial management (POAC). Meanwhile, Okezone's strategy to get loyal readers is by collaborating, placing advertisements on the website, set the right news time, and create engagement with readers through social media.