Abstract
The aim of the study is a rationale for the concept of eco-design in the modern fashion industry. General scientific and special methods of scientific research were used in the work on the article, such as methods of scientific abstraction, analysis, synthesis, systematization, generalization of special scientific literature and Internet resources on certain theoretical provisions of the topic. Literary-analytical, visual-analytical methods and system-structural analysis are used. The influence of the trend of eco-fashion on modern design is reflected in the activities aimed at the development of objects of material culture in the fashion industry, which correspond to the concept of ecological conscience. In this aspect, there are such directions of eco-design: production of clothes from eco-materials, waste recycling, zero-cut waste; creation of clothes, which has a long period of non-aging and so on.
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