Abstract
The fourth industrial revolution has long since begun and is leading to an economic reorganization with significant changes for organizations, leadership, and society. With increasing global competition, established companies would be forced out of the market if they do not collaborate with agile innovators from outside their industries. This article contains instructions on how existing and disruptive business models can be combined with an ecosystem strategy and used as an opportunity. Case examples and practical models guide managers to identify and evaluate ecosystem strategies to generate new added value for the next generation of customers. Note: This paper is an enhanced and translated version of an article originally published under the title Die Oekosystemstrategie in Zeitschrift Fuhrung und Organisation (zfo), Vol. 89, No. 3, June 2020, pp. 168-173. The publication is a highly respected peer-review journal, focusing on leadership and organization./
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