The Economy of Whiteness: Make-Up and Female Sexuality in Transactional Modern Love in Uno Chiyo’s Early Works

Abstract

ABSTRACT This article analyzes female make-up and modern consumerism in Uno Chiyo’s early short stories Shifun no kao (‘Painted face’, 1921) and Rōjo Manon (‘The old woman Manon’, 1928). These works were published as the notion of beauty transitioned in Japan’s modern era, shifting from a preference for heavy to light make-up. The obsession with whiteness of the female protagonists, as well as unique motifs in Uno’s short stories, suggests racial and sexual issues in modernity. Despite the common perception of their cosmopolitanism, this article argues that the modern girls described in Uno’s works tend to internalize the ethnic and cultural hierarchy between Caucasian men and Japanese women, denigrating and othering non-Western people, including the Japanese whose bodies do not successfully represent Westernization or modernity. In a similar vein, Uno portrays the failure of female make-up as the attempt to emulate an artificial Western beauty, thereby illustrating the challenges faced by female authors describing Japanese female characters in the modern era.