Abstract
The market for broadcasting rights to sporting events has grown rapidly in the 1990s, both fuelling and being fuelled by the worldwide growth of cable and satellite broadcasting. Focusing on the UK, the article describes the supply and demand of sports rights, then analyses the complex bidding and acceptance strategies, building on the economic theory of auctions. The article then provides a general conceptual framework for analysing the difficult emerging competition policy issues in the markets for sports rights and sport promotion.
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