Abstract

Why do universities place so much emphasis on athletics? Are the salaries of head coaches excessive? Should student-athletes be paid? Why is there so much cheating in college sports? Should athletic departments be subsidized by the university? Does Title IX unfairly discriminate against men's sports? This textbook is designed to help teach students about the business of college sports, particularly the big-money sports of football and basketball, allowing them to answer these and other important questions. The book provides undergraduate students with the information and economic tools to analyze the behavior of the NCAA, athletic conferences, and individual colleges and universities in the market for college sports. Specific topics include the markets for athletes and coaches, the importance of athletics for colleges and universities, the finances of athletic departments, the influence of the media in commercializing college sports, issues of race and gender, and the possibilities for reforming college sports. Contents: History of Intercollegiate Athletics Cartels in College Sports The Labor Market for College Athletes Athletics and Academics Labor Market for College Coaches The Athletic Department and the University The Media and Intercollegiate Sports Race and Gender Issues in Intercollegiate Sports Reforming College Sports Case Studies Readership: Graduates, academics and public sector regulators interested in sports economics.

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