The economic security issues of periodicals by the example of women’s magazines

Abstract

The authors consider the economic security issues of the modern periodical press by the example of women’s «glossy» publications. The article briefly describes the history of dissemination of women’s periodical in the world and in Russia. A comparative analysis of circulation and prices for advertising was carried out by the example of three magazines Vogue, Elle and Marie Claire. The authors note that the early XXI century marked the beginning of a protracted crisis for publishers of women’ gloss. First off, this is due to the development of Internet and digital technologies. Taking the above mentioned into considerations, we can conclude about the high level threats of economic safety for the modern periodicals, in particular, for the women’s magazines. First of all, this is drop in incomes from sales of circulations and advertise. In addition, a dollar volatility leads to an increase in the cost of magazine edition. The share of income received from the magazine sites still amounts to a miserable interests. The deliberate overstatement of circulations leads to the publishers’ reputational damage. All this results in the fact that the problems of raising level of economic security for the modern gloss enter into in the foreground.