Abstract
The major change in the library automation market place over recent years has been in the escalation of competition among suppliers. The key factors in this are: the approach of maturity in the existing large system market; the fixed nature of the existing market size; the low product differentiation; and the increase in customer critical awareness — buyer power in other words. Increasingly there is evidence of the merging of the objectives of previously quite disparate organisations, namely the traditional cooperatives and the turnkey/ commercial suppliers. This is accompanied by a growing lack of product differentiation as both types of organisation compete for the same pool of customers with products demonstrating a common range of fairly comprehensive but predictable facilities.
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