Abstract
This passage refers to the cornerstone of newspaper economics: volume. Why is volume so important? Why are larger newspaper properties more profitable than smaller ones? How can small dailies still survive, despite their relative small scale, or can’t they? In this chapter I will try to answer these questions and explain some of the basic economics of newspaper publishing. Special attention is given to the meaning of the concept of volume, because through the history of the newspaper industry, the scene has been set by concentration of ownership and efforts to increase scale. Through the analysis of empirical data on cost and revenue structures, advertising market and circulation market development, advertising rates and subscription prices, the economics behind newspaper publishing in the Netherlands and the U.S.A. will be explained.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
