Abstract

The purpose of this article is to provide part of the answer to three questions that are about the avocado industry in China: (i) Why do avocados enter the Chinese market successfully, which is usually researched by interviewing people who buy avocados often and asking the reasons why they make the purchase; (ii) How will avocados develop in the future with such environmental problems, which is often faced by many products in agriculture practices; and (iii) How should consumers behave in light of rational actor model and human decision bias, which is what ordinary people should do to help settle global issues. These questions are common and inevitable worldwide but are yet to be solved. Understanding these questions could help people make better purchases and improve consciousness and action to solve global issues.

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