Abstract
Sociological and historical enquiry in Europe has had as a continuing pre-occupation the problem of the Uniqueness of the West, the search for factors that can be held responsible for its achievements in the modern world and in particular the emergence of industrial capitalism. That search has led to a devaluation of the East and consequently a mistaken self-understanding of the West. This article attempts to outline the problem with regard to rationality, commercial literacy (book-keeping), mercantile enterprise and family participation in such activity.
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