Abstract
Nowadays, information technology has altered the people’s life in many aspects. Simply stated, there are lots of benefits of buying things online. The people only use their gadget simply of choosing the product they need. Likewise, for the field of agriculture. The farmers at Sukatani, Indramayu, West Java, are able to market their products in digital. In this context, the role of e-commerce is the solution to be done of selling process. The objective of this research is to create e-commerce of selling the agricultural products of farmers. Therefore, it is needed the method of User Centered Design in e-commerce designing by utilizing the income of user and behavior as well.
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