Abstract

the article presents data on the dynamics of the global and Russian halal food market, both in general and its main segment - the meat market. The product segment of the halal market around the world at the beginning of 2017 is estimated at 1,2 billion dollars.The largest food markets of the Organization of Islamic Cooperation include: Indonesia, Turkey, Pakistan, Iran, Egypt. the largest exporters of halal bovine meat, ovine meat and poultry are Brazil, India, Australia, USA, France. In 2016, Russian companies increased their exports and increased supplies of halal products to Central Asia (Kazakhstan and Uzbekistan) and the Middle East (Saudi Arabia and the United Arab Emirates). Russian companies offer halal goods and services targeted at a wide range of consumers. People are ready to pay a certain price premium for halal products.

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