The DUV (Diversity-Uncertainty-Valence) Model of Generalized Trust Development

Abstract

The current research presents a new model for understanding the development of generalized trust. Many current frameworks of trust, from the ABI (Ability-Benevolence- Integrity) model to the affective- and cognitive-based framework, focus on trust towards a specific target. In contrast to specific trust that is contained within a relationship, generalized trust is the belief in the benevolence of overall human nature. Because generalized trust plays a pivotal role in societies and organizations by facilitating cooperation beyond the circle of familiar people, it is critical to understand its development. We present a new theoretical model–the DUV (Diversity-Uncertainty- Valence) Model of Generalized Trust Development –to identify the mechanisms and experiences that affect generalized trust levels. We propose that three elements of social interactions–a sense of diversity, social uncertainty, and positive valence–are critical for generalized trust development. Diversity is critical for the generalization process, whereas social uncertainty and positive valence are essential for the trust development process. We also present prototypic situations containing all three elements of the DUV model. The DUV model offers generative possibilities for future research.