The dual-pathway model of collective action: Impacts of types of collective action and social identity

Abstract

In three experiments, we manipulated procedural fairness (Experiment 1) and group-based anger and group efficacy (Experiments 2 and 3) to investigate the independent pathways of anger and efficacy for collective action in China. In Experiment 3 we also examined pathways to “soft” (low-cost) and “hard” (high-cost) collective action. Our results supported the dual-pathway model of collective action: group-based anger and perceived group efficacy independently predicted collective action intentions to protest against increased school fees and unhygienic cafeteria conditions for Chinese university students. Group-based anger predicted soft collective action intentions; both anger and efficacy predicted hard collective action intentions. Identification with the disadvantaged group was found to moderate the problem-focused coping pathway for hard collective action intentions. For high but not low identifiers, manipulated group efficacy predicted hard collective action intentions. We discuss our findings with specific reference to collective action research in China.