Abstract
Within the context of intensified international trade, global supply chains and geographically spread operations, an understanding of cultural and national idiosyncrasies may provide managers with a powerful tool to conduct their business more effectively. With the economic emergence of countries like China, Russia and Brazil, local practices are also gaining increased importance as they seem to have a direct influence on management in these places and beyond. This study therefore concentrates on one such cultural particularity: the Brazilian jeitinho. Through 28 semi-structured interviews with Brazilian managers, we analyze the contexts in which this practice is perceived either as positive or negative in terms of its ethics. More specifically, we propose five distinct dimensions (harm to third parties, seriousness of the issue, formality of relationships, personal benefit and assessed pertinence of rules and laws) to the assessment of Brazilian jeitinho as creativity, corruption, or more nuanced classifications between them.
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