Abstract
Regionality is the reputation a wine region has for producing wines with a particular style. In a world of over supply, its importance is recognised, but the causes or drivers of regionality have not been researched. This research explored the bases of regionality, first of all in discussions with 20 specialists in Australia, followed then by a survey of 89 wine professionals on the possible drivers of regionality in leading wine regions in Australia. This identified 14 potential drivers of regionality and a discriminant analysis showed the three key drivers to be: specialisation, much discussed by opinion formers, and a well-defined wine style.
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