Abstract

ABSTRACT Many western firms are increasing the amount of direct investment in Research and Development (R&D) facilities in China. The surprising growth in R&D in China has led to the development of three new models of R&D. Two of these models can be viewed as variations or combinations of traditional models. However, one model is new in that it focuses solely on the Chinese market and can cause the change of worldwide R&D. These new models leverage China's market and it's wealth of skilled researchers. Companies must be aware of these models to make the best use of their R&D investments. However, they should also be aware that some aspect of these models are feasible in China only due to its unique market and are not readily usable in other countries.

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