Abstract
Prior qualitative research has suggested that people assume muscular men are more masculine. This assumption was tested quantitatively in 2 studies. In Study 1, men and women completed measures of gender-role traits and behaviors, whereas in Study 2, men completed measures of gender-role conflict and traditional attitudes about men. Study 1 revealed a correlation between self-rated male-typed traits and behaviors, with a need to be more muscular for both men and women. In Study 2, men with more traditional attitudes about men also wanted to be more muscular; men who wanted to be more muscular were experiencing conflict with regard to society’s expectations that they be successful, powerful, and competitive, and they reported that finding a balance between workand leisure is difficult.
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