Abstract
Foreword by Chip Heath, author of Made to Stick and Switch. Preface. Introduction: Why Reading This Book Is Worth the Investment. The Dragonfly Body The System That Keeps It Airborne. Wing 1: Focus: How to Hatch a Goal That Will Make an Impact. Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World. Wing 3: Engage: How to Make People Connect with Your Goal. Wing 4: Take Action: How to Empower Others, Enable Them and Cultivate a Movement. Onward and Upward You re Flying! Now What? Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. Notes. The Dragonfly Ecosystem. About the Authors. Index.
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