Abstract

A content analysis of the press in a middle-sized city in Brazil finds that the news agenda and local scope of the tabloid dailies are oriented to the working classes. Working-class-oriented tabloids tend to be the strongest ideological supporters of capitalist legitimacy and continued elite control in the midst of rapid industrialization and newspaper competition in the provincial capital of Curitiba. More serious papers oriented toward the middle classes tend to allow for less hegemonic points of view in the period after the end of the military dictatorship. Ideology variables are shown to be empirically powerful, second only to agenda-setting in explaining run-of-the-paper news content and second only to news values in predicting the most prominent news content for all sampled papers. Stories with dominant ideological themes are played prominently in all newspapers and, in addition, are run more frequently throughout the tabloids.

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