Abstract
AbstractFor many centuries, industrial societies in the Western modernity have been driven by a dominant social paradigm (DSP). It is argued in this paper that this paradigm has some serious difficulties in the light of the development of the field of corporate social responsibility and in the light of its practice. Therefore, a new paradigmatic foundation is required for corporate social responsibility. The dominant social paradigm is contrasted with metaphors and principles that are derived from sources that are outside the paradigmatic basis of Western modernity, and outside the paradigm of neoclassical economics. These new metaphors and principles may be suitable for further development of the corporate social responsibility paradigm as well as for reconsideration of the economics paradigm. Copyright © 2002 John Wiley & Sons, Ltd and ERP Environment
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