Abstract
Diversity is a central policy goal in achieving democracy, which has guided the Federal Communications Commission’s action in media ownership regulation. Although the role of diversity in sustaining democracy is presumable, the diversity principle and regulatory concepts applied to communications policy seem far from reaching a practical consensus. Among the regulatory challenges to achieving diversity goals are controversy on a theoretical level, inconsistent measurement, the interplay of conflicting public interest motivations, and the changes in the media system. This article investigates the diversity policy within a broad context of legal, political, economic, and sociocultural grounds: It proposes an integrative policy model that offers a platform for the analysis of the policy implications and decisions, analyzes the existing policy imposed to achieve diversity goals, and suggests alternative ways of responding to current regulatory challenges for strengthening policymaking.
Highlights
Diversity is a central policy goal in achieving democracy, which has guided the Federal Communications Commission’s (FCC) action in media regulation
Media diversity is central to democracy, through which the First Amendment is expressed and promoted by specific policies
The theoretical underpinning of media diversity proposed in the article entailed the wider intellectual frames consistent to the public interest
Summary
Diversity is a central policy goal in achieving democracy, which has guided the Federal Communications Commission’s (FCC) action in media regulation (see Report and Order and Notice of Proposed Rulemaking, 2003; Report and Order and Order on Reconsideration, 2008). Biennial and 2006 and 2010 Quadrennial involve important policy issues of (a) the deregulatory climate governing the marketplace ideas, (b) the challenges in defining regulatory concepts in terms of competition, diversity, and localism, and (c) the limitation of the entire range of existing economic regulation to further diversity.
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