Abstract
The distribution of events is primarily equated with ticketing. Ticket distribution involves the booking and purchasing mechanisms that link the event and the attendees. This article analyses the distribution channel structures for three ticketed events in Wellington, New Zealand. It takes a comparative approach and presents data from a survey of attendees at these events. Advance ticket buying behavior dominates with tickets mainly purchased through ticketing agents; in-person booking is preferred, followed by telephone, mail, Internet, and fax channels. Tickets are also distributed direct to members and there is some bundling of packages through tourism intermediaries. Event attendees' preferences for different distribution channels are influenced by convenience, availability, membership relationships, personal service, and their location.
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