The Dissemination Pathway and Influence of Hallyu Culture in China

Abstract

Since the 1990s, a cultural wave of Hallyu, or the South Korean wave, has gradually arisen in China. Hallyu generally refers to the South Korean culture and lifestyle that have gained popularity domestically, primarily through the dissemination of TV dramas, music, and artists, with Blackpink as a representative example. Since Hallyus inception in China, it has remained a hot topic across major media and portal websites. Its influence touches on various aspects of Chinese cultural audiences, attributing its success to the inherent South Korean culture in Hallyu. This paper studies the pathway and influence of Hallyu cultures dissemination in China, analyzing it from four perspectives: government, corporations, culture, and audiences, seeking reasons for the successful propagation of Hallyu culture and its enlightening implications for the Chinese cultural industry. Based on the roots of local culture with the spirit of embracing all rivers can people turn the collision of Chinese culture and foreign culture into an opportunity for cultural renewal to usher in the great historical revival of Chinese culture in the 21st century. The primary research methods employed in this study are literature analysis and semi-structured interviews.