Abstract
Speech manipulation in the pre-election discourse aims to influence the audience in order to increase the number of the electorate and present their political activities in a more favorable way. This article is devoted to the study of ways to achieve this goal using strategies of self-presentation and discrediting. It is known that the political struggle for power at the stage of debate is carried out mainly through a strategy of discrediting. The task of belittling the opponent's status comes to the fore. Such activity involves a set of certain tactics that help to implement it: from the most common tactics of accusation and ridicule to less frequent tactics of exaggeration and unproven undermining of authority. This analysis demonstrates the variety of tactics used by Donald Trump and Joe Biden in the 2020 political debate as part of a discrediting strategy. The result of the study showed that politicians resort more to tactics of open speech influence, which takes place in offhand speech. In addition, the efficiency of the strategy of discrediting in political discourse was revealed.
Highlights
The development of modern linguistics makes researchers understand the need to move from descriptive forms of research to other types of scientific investigations making it possible to consider the perspectives of scientific studies in close relationship with the communicative and pragmatic characteristics of interlocutor
The possibility of considering linguistic issues in the system of personality-oriented priorities allows the researcher to take into account the mental reactions of the subject in his speech acts;it provides an opportunity to systematize the objects of the world, including their forms, properties and characteristics in a new way
That is why for our study we chose two people with an individual set of socio-psychological characteristics, with a certain life experience and behavior patterns, Donald Trump and Joe Biden, in order to consider their behavior in the pre-election political discourse
Summary
The development of modern linguistics makes researchers understand the need to move from descriptive forms of research to other types of scientific investigations making it possible to consider the perspectives of scientific studies in close relationship with the communicative and pragmatic characteristics of interlocutor. In the process of political communication, the addressant sets the goal of his speech behavior to influence the addressee and change his presuppositions, assessments and ideas in order to update his communicative intention and achieve effective interaction. That is why for our study we chose two people with an individual set of socio-psychological characteristics, with a certain life experience and behavior patterns (including speech patterns), Donald Trump and Joe Biden, in order to consider their behavior in the pre-election political discourse
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