The Disconnection In Online Politics: the youth political web sphere and US election sites, 2002–2004

Abstract

In recent years, candidates and other political actors have dramatically increased their presence and activities online. Although the notion of these activities reaching beyond a limited set of early-adopters is relatively new, younger citizens have long been at the forefront of new developments on the web and continue to make up a substantial proportion of those seeking political information online. Given longstanding concern over levels of civic and political engagement among young people, questions concerning what young people seeking information and opportunities for political involvement online might find there are particularly relevant. In particular, we explore political websites that are directly targeted at younger voters (e.g. Rock the Vote and similar sites), websites produced by candidates and political parties, and possible linkages between these two web spheres. Based on content and hyperlink analyses spanning the 2002 and 2004 US election cycles, we find a complex evolution of the online political information environment offered to youth. Although the youth engagement web sphere experienced dramatic growth during this time period, our data also identify a reluctance of many mainstream political actors to speak directly to young people through the web, and a surprising underdevelopment of linkages between youth politics websites and the wider web of political information online. We conclude by considering the implications of these patterns for future research on the role of new media in processes of political communication and engagement.