Abstract
Maritime education and training (MET) is presently faced with many challenges thus sustaining a pool of qualified and competent marine officers and engineers is at risk. A highly conceptualized systematic approach (conceptual model) for maritime education and training institutes was introduced in this paper, which may help MET institutes compete with other higher education institutes while improving the overall quality standards of global MET. The proposed model is derived from the Chapman, (1981) model incorporating 4 additional strategic components namely, college reputation; educational facilities; employment opportunities; and influence of other individuals. It would benefit the MET institutes implement new enrollment strategies based on the new conceptual model.
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