THE DILEMMA OF MUSIC INDUSTRY DEVELOPMENT: EXTERNAL FACTORS AND INTERNAL TRENDS

Abstract

This research is motivated by the development of the music industry, in order to obtain new results, through extensive and revolutionary actions to move from the current quality to a new one. The specific hypothesis of the study of the music industry is based on the consideration of the dilemma: although the leaps and interruptions of evolution favor the growth and considerably expand the musical activity, they do not result in a totally new state of quality accompanied by highlighting musical values. Thus, the interpretable cultural result obtained, of the current music industry, is due to a series of external challenges, both solitary distinguished and numerous associated. The study sums up all the challenges, coming from outside the structure of the music industry, to shape the external influence; whose action is reflected in the generation of new internal trends. In this sense, the external influence is the expression, and the internal tendencies are the reflection of this expression. The research used various methods, principles, techniques and scientific procedures combined, and based on the principle of integrity, the author developed his own culturological procedures. At the same time, in the presentation of the material, preference was given to the descriptive method with the application of the elements of comparison, analysis and deduction, as well and the search engine Scopus. The research finds, through the prism of different civilizational paradigms, that the music industry is in the dilemma of its development. In the circumstances of 2022 and for the next period, the author concludes with two directions of development of the music industry that require special research.