Abstract
As the front line of youth ideology and public opinion, the actual effectiveness of ideological education in colleges and universities is directly related to the answer to the important question of “what kind of people to cultivate, how to cultivate people, and for whom to cultivate people”. There is an urgent need to closely combine the universality of ideological functions with the special requirements of ideological construction in colleges and universities. Ideological education in colleges and universities is faced with realistic dilemmas in terms of environment, subject and object, carrier and discourse, etc. The extreme importance of ideological work determines that strengthening ideological education in colleges and universities is imperative. Therefore, it needs to be guided and regulated by means of era orientation, value orientation, carrier extension and discourse transformation.
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