Abstract
Technological change and development have been ongoing in the motion picture industry since its beginnings some 125 years ago. What further advancements of digitalization can be expected over the next decade and what are its implications for the industry’s value chain? To answer this question, we conducted an international two-stage Delphi study. The results suggested a more frequent use of smartphones as cameras, the emergence of full digital film sets and digital star avatars, as well as advancements in VR-based and interactive movies. The findings imply challenges for traditional players in the motion picture value chain. Production technology becomes both simpler and more complex, leading to the threat of new entrants.
Highlights
Introduction andMedia 2397–416. https://Motion pictures are of cultural and economic importance and form the central core of the motion picture industry, which generated worldwide sales of more than US $100 billion in 2019 (Escandon 2020)
Technological developments and the associated changes in consumer behavior have a significant influence on the motion picture industry and its value chain (Eliashberg et al 2006; Zhu 2004)
This research explores the possible future of the international film industry
Summary
Introduction andMedia 2397–416. https://Motion pictures are of cultural and economic importance and form the central core of the motion picture industry, which generated worldwide sales of more than US $100 billion in 2019 (Escandon 2020). Before the COVID-19 lockdowns, the number of screens in cinemas worldwide was still growing, along with films being produced (Richeri 2016). Due to this economic relevance and the rapid changes in the industry, it has always been the subject of extensive economic research (Hababou et al 2016). Technological developments and the associated changes in consumer behavior have a significant influence on the motion picture industry and its value chain (Eliashberg et al.2006; Zhu 2004). Several industries have shown major shifts in value configurations as a consequence of digitalization (Beaulieu and Bentahar 2021; Reuschl et al 2021; Sommarberg and Mäkinen 2019; Tiberius and Hirth 2019; Verhoef et al 2021; Weyer et al 2020)
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