Abstract
The objective of this article is to analyze the change in organizational practices of a company faced with a competitive environment and digital variability. The research work is based on the application of Porter's five forces model and the matrix of change. Porter's Five Forces are used to determine the environment in which a company operates. The Matrix of Change allows for a structured analysis of organizational practices to anticipate the interrelationships among them. The case study concerns a mid-sized company, which has made a name for itself by driving innovation at its industrial site. This company is striving to adapt to digital variability by investing in business tasks and processes for commercial purposes.
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