Abstract
Digitization is transforming the industrial landscape. Smarter products, data-based services, and new business models promise to reshape the whole manufacturing industry. However, below the visible excitement, unexpected tensions and challenges make the digital transformation an excruciating journey for industrial companies. In this article, we decipher the digital transformation strategy choices of leading industrial firms in a highly innovative country. We identify four dominant tensions that managers need to sort out to advance in their digital transformation. We introduce a framework to help managers navigate through the choices in their industrial digital transformation strategy.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
