Abstract

The purpose of this study is to conduct empirical research into the use of an interactive e-book in a predominantly international MSc Business Management cohort, evaluating its impact on engagement, and academic achievement. There is a lacuna in the current state of research into interactive e-books, and a lack of attention on international students studying in the UK. Quantitative data was obtained and analysed using t-tests and correlational analysis. The key findings were that those students who used the interactive e-book scored significantly higher coursework and examination marks than those students who did not. Student engagement was critical to the effectiveness of the interactive e-book, with students performing better when it was adopted as summative as opposed to formative assessment. The paper contributes to the literature on blended learning and the use of digital technology, and strongly highlights the benefits of its use in an international student cohort.

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