Abstract
The past decades have presented societies with numerous challenges which have resulted in profound changes in how society operates. The technological revolution, globalization, and the Sars-Cov2 pandemic are examples of global events that have accelerated the need for digitization. A shift towards remote education arising from the Sars-Cov2 pandemic has facilitated a greater uptake in enhanced remote learning options. However, a greater reliance on remote learning technologies has resulted in a widening of the digital divide, primarily due to existing inequalities specific to communities. In order to analyze comparatively the interest of the Romanian and Irish community towards education and technology, we studied the advertisements paid on the social platform Facebook during the pre-pandemic period, during the pandemic and after it. The resulting figures were interpreted from the perspective of the macroeconomic characteristics of the two communities.
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