Abstract
The agricultural sector plays a crucial role in ensuring national food security. Sustainable agriculture can be a major contributor towards this end, as well as towards future national development. However, the success of digital agriculture initiatives depends on farmers’ technological literacy. Farmer regeneration and human resources are among the major challenges faced by farmers in Indonesia. This study aims to analyse farmers’ knowledge, behaviour and preferences for adoptinf technology, such as soil fertiliser technology, water-saving irrigation technology, green technology, and digital marketing technology. This study employs a quantitative approach using Warp-PLS 6.0 structural equation model method. The results indicate that farmers currently prefer to adopt green technology and digital marketing technology, as they are reinforced by bother farmer knowledge and behaviour. However, farmers’ preferences for adopting soil fertiliser technology and water-saving technology are only influenced by their knowledge and not their behaviour.
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