THE DIFFICULTIES FACED BY MICRO AND SMALL ENTERPRISES IN THE FORMAL MARKET ACCESS: THE CASE IN SMALL AND MICRO ENTERPRISES IN THE CITIES OF MAKASSAR AND KABUPATEN GOWA SOUTH SULAWESI

Abstract

This research aims to analyze about the difficulties faced by micro and small enterprises in accessing markets in sustaining and expanding the operation and the survival of their businesses. Samples taken from the 45 micro and small businesses (UMK) chosen deliberately from the entire population. Design research in the applied Research Exploratory. Data collection is done with in depth interviews with business owners (industry) to obtain data that is associated with this research. From a sample of research found that very few micro and small businesses (UMK) managed to access the formal market, the main reason is the inability of their products to meet the requirements set by the institution of a formal marketing, they are only able to do marketing. The conclusions of the research are: a). skills principals UMK on marketing management are generally very low, b). quality of the resulting product is still low so as to make their difficulties in dealing with competitors in the market, c) continuity in serving customers/partner has yet to be secured, d) difficulty in using modern production technology, because of lack of capital, e) slow in doing the response to changes in the market. Recommended: that the Government should also play a more active role in facilitating the ease of access to the formal market, by helping UMK in partnerships, and the provision of facilities for product market UMK on any area in the form of marketing outlets adopted the model Alpha March.