Abstract
This paper will review a three-year sustainability plan for a major IT organisation’s Entertainment & Devices Division Global Retail Marketing Department, to be referred to as ‘The Department’ within this paper. This plan will have a three pronged approach with social, environmental and financial sustainability initiatives. The Department is responsible for all retail activities including promotions, printed materials, visual elements, interactivity and field engagement. This department is currently on the very low end of the ‘compliance phase’. Compliance is defined by the sustainability model as the meeting of the minimum requirements. Sustainability is currently a tertiary objective for The Department. It is a box to be ticked, far down on the list below fiscal efficacy. The initiatives outlined will review timelines, benefits and challenges that are caused by both the proposed programme and contained by the parameters of the department’s strategies, values, structure, and management style.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.