The Dialectical Methods of Marshall McLuhan, Marxism, and Critical Theory

Abstract

The purpose of this paper is to help reclaim McLuhan’s media and social / historical theories for critical theory, arguing that McLuhan employed a form of dialectical theory containing basic elements of dialectics developed by Hegel, Marx, and, later, his contemporaries of the Frankfurt School. This essay will examine McLuhan’s published writings for analysis of his dialectical methodology and compare his work closely with the work of Walter Benjamin, and the work of Max Horkheimer and Theodor Adorno, lines of inquiry paralleling Judith Stamps’s Unthinking Modernity. The central argument is that McLuhan’s method, like Marx’s radical dialectical method, was not a mechanistic, technological determinism. Instead, McLuhan was mining the interstices of media interaction for openings that allow human awareness and autonomy. This study attempts to reclaim McLuhan by showing that his method was open-ended and processual, not only in his early work, but in the later and posthumous work as well.