Abstract
PurposeThe purpose of this paper is to humorously define various common business and strategy terms to amuse and illuminate.Design/methodology/approachThe paper takes the form of a lexicon.FindingsMan's search for meaning can end up with one's nose in a dictionary. Again.Research limitations/implicationsNo research, hence no research limitations. No implications beyond any humour that might be found within.Practical implicationsPractical implications have been brought as close as possible to absolute zero. Purely humorous.Social implications“Hey, this one is kind of funny. But I really don't get this one”.Originality/valueThe paper is a diversion.
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