The Development Status of the Fan Economy from the Perspective of Consuming Psychology in the Era of New Media

Abstract

The widespread use of new media and the Internet has altered people's consumption behaviors. Brand management and product promotion strategies have also improved. Since production eventually chooses to be consumed, the conventional consumption model primarily satisfies people's fundamental material necessities. People's consumption has increased as a result of the growth of the social economy to include spiritual and emotional demands. The new era's consumption paradigm has altered to allow consumer demand to drive industry production. The emotional consumption of consumers is being investigated by media and business, and they are able to capture people's need to use consumption to find emotional solace. Utilize the fan economy to sculpt the emotional resonance between your brand's offerings and customers in order to build a strong social presence for your brand. This paper will look at the fan economy's current state of development in light of new media from the perspective of consumer psychology. Find the key elements that influence customers' purchasing decisions in today's society through research and a review of pertinent literature. Additionally, how the evolution of the Internet has influenced how the consumer market has changed and how this has influenced customer behavior. The article's main goal is to demonstrate that customers are now more interested in emotional value than only material or economic advantages when determining whether an action is worthwhile.