The Development Status of Netflix Restaurants Before and After the COVID-19 —— Taking “MIXUE ice cream and tea” as an example

Abstract

At present, the market has seen the rapid development of the Netflix industry, as exemplified by Netflix restaurants, where companies can make huge profits in a short time through network communication, packaging, and promotion. Because the threshold of entry is low, many businesses see the value of the industry and flock to it in an attempt to share the profits, causing this industry to be mixed. In this article, we will analyze the current situation and marketing strategies of Netflix restaurants from the perspective of consumers, to help enterprises establish their brand image, expand their brand influence, and improve their profitability.