Abstract
This article analyzes the advantages and disadvantages of this emerging cultural and creative industry by studying the development of China's cultural IP industry, to make recommendations for the development of China's cultural IP industry in the future. At present, the hot concept of IP operation emphasizes the mining, incubation, and sustainable creation of IP value. IP has gradually become the core of the pan-entertainment ecosystem. IP attracts the first fans through high-quality original content, and extends to other areas through recreation, achieving exponential growth in the number of fans and horizontal expansion of the fan base. In this process, the influence of original IP diverges, promotes the interaction and integration between different industries, constitutes a good industrial ecology, and releases and monetizes the value of IP. The article analyzes the development of China's IP industry in detail in the past two years, through the redefinition, policy combing, analysis of industrial structure, development trends, and cross-industry integration. At the same time, this article also discusses the advantages of China's IP industry development, current problems, and solutions, which found the direction suitable for the future development of China's cultural IP industry.
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