Abstract
This paper analyses the development of tourism and ecotourism in Cambodia. The paper shows that tourism not only helps the country to earn foreign income but also helps raise its identity in the eyes of the world. Alternative tourism including ecotourism has recently been introduced in Cambodia. For Cambodia, ecotourism is seen as a better option for tourism than conventional or mass tourism. Ecotourism development in Cambodia requires informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building.
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