Abstract
Introduction. The current state of the energy service market in Ukraine is underdeveloped, which encourages the implementation of certain methods of its development. In order to improve the cost-effective climate in the market there is the use of certain tools that are characterized by appropriate principles and methods. Objective. Determination of the economic potential of the energy efficiency market and the development of a strategy for its development. Method (methodology): During the research, the main methods were: analysis and synthesis, used in assessing the real state of the market; planning methodology used as a set of theoretical conclusions, general patterns, scientific principles of plan development, their justification and description in accordance with modern requirements of the energy service market. Results. The general provisions of the formation of the strategy of the development of energy service have been defined. The expediency of the implementation of such a strategy has been substantiated and the further development of the market has been shown. The obtained research results can be used for further scientific development and assessment of the level of the effectiveness of the strategy.
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