Abstract
Due to the development of internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to strong existence of virtual economy. However, the development of the gaming industry in Indonesia was indeed a little late compared to other countries. This study generates a new perspective that describes purchase intention on virtual goods in Massively Multiplayer Online Social Games (MMOSG), Audition, in Indonesia. This research is done through a survey by using questionnaire which acquired 200 Audition players as respondents. The data processing used is structural equation modeling. Results of the study show factors that significantly influence purchase intention on virtual goods are social influence and aesthetic in which purchase intention affects actual purchase behavior, while price utility and satisfaction do not influence purchase intention.
Highlights
IntroductionInternet frequently utilized as entertainment, social communication until business transactions
Internet was turned into a piece of human life
Confirmatory factor analysis (CFA) refers to a statistical technique used to verify whether there is a relationship between the indicators and observed variables adopted from prior theory or research (Suhr, 2006)
Summary
Internet frequently utilized as entertainment, social communication until business transactions. According to the report from Indonesian Internet Service Provider Association (APJII) as stated in Kompas.com in 2018, out of 262 million people in Indonesia, more than 50% which is around 143 million. People, have been connected to the internet in 2017. Due to the development of the internet, people utilize it with video games which results to online games (Widiartanto, 2018). According to (Ferdig, 2008), online games refer to a game that played through several form of computer network, most frequently by using the internet. The users use mutual internet connections to exchange information and sharing virtual worlds. Online games are games that use internet connections to process user interactions through virtual worlds
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