Abstract
This paper mainly discusses the current issue and future development of PlayStation of Sony. The two main competitors of Sony’s PlayStation are Nintendo and Microsoft’s Xbox. Sony previously occupied approximately a half of the whole market share, which surpassed the market share of Nintendo and Xbox respectively. In 1994, PS successfully defeated SEGA and Nintendo in Japan and became the overlord of the game industry at that time. In the following decades, Sony launched PS2, PSX, PS3, PS4 and other excellent host products and the global sales volume of PS2 hosts was 158 million, which exceeded all hosts and handheld machines. However, Sony is now in a recession and many problems occur. PS experienced a decline in game quality and Sony added many of its exclusive games to the PC side for distribution, causing dissatisfaction among many PS host players. Simultaneously, Microsoft’s XGP subscription system became a great success. At this urgent time, some great leaders of Sony decided to reform strategies of the company. There are failures and obstacles during this period but we are likely to witness the re-rising of Sony’s PlayStation. You will find more interesting details in our paper.
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