Abstract
With the rapid development of the current Internet technology, webcast has begun to rise in various Internet platforms. "Mukbang", as a type of live broadcast, has set off a boom in China. However, the rise of "mukbang fever" has also brought problems such as the vulgarization of content entertainment, the loss of the role of the media, and the audience's addiction to exacerbate the alienation of interpersonal communication, which has caused media practitioners to think about the online live broadcast industry. Based on the current "mukbang fever" phenomenon, this paper analyzes the current development situation of the industry, and puts forward some strategies conducive to the development of the industry, aiming to provide new ideas for the standardization of the current mukbang industry development.
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